For example, provide better customer services for consumers. The company should have an impressive attitude and extraordinary patience to deal with customers who have doubts or questions about the product. They should be attentive enough to listen from customers and explain to them in a simple way that they can understand. Also, the company should also arrange employers who can speak dialect to be at the desk of customer service, for the benefit of senior citizens or elderly people.
Longer period warranty can also increase the benefits of consumers. The consumers will tend to be attracted to buy the product if the warranty of the product is much longer. With longer period of warranty like 2 to 3 years, they feel much secured and confidence with the product that they want to purchase. This is because after they have purchased the product, they can come back for repair or maintenance anytime within the warranty IF the product has any problems.
Company can provide free delivery for customer IF they buy in bulk ( so that the company can earn a profit but not loss at the same time increase the benefits of consumers. Do bear in mind that transport fees is increasing nowadays because of the increasing price of petrol) For example, the company can come out with the condition that If the consumer buy more than 10 computers, free delivery willl be granted. In this way, consumers who have the ability to buy such numbers of products are also tend to be much more willing to buy the products without bearing the burden of transporting so many products at one go.
Consumers tend to get more utility if there is a 'user-friendly search engine' that provided by company. For example, Kinokuniya provides search engine for customers. Customers find it much easier to get what they want because the they can find the location of the books that they want in such a big bookstore. This brings convenience to the customers. I suggest that maybe for those who sell products through Internet, they can specially design a creative or innovative such engine as well. They can display a search engine that provide the services of comparing the price of other same products from other company so that they can easily make a decision to buy the products which they think is much more beneficial to purchase the product with the company.
Company can provide vouchers or free gift to the customers as well. Just like many phone line company ( Singtel, Starhub & M1) has done, they provide free phone for those customers who willing to sign a certain plan that need to pay certain price monthly. Customers would find much more utility in paying the higher price monthly with the plan they signed because they got to enjoy free phone.
Innovative promotions from the company can attract large number of customers as well. Customers find themselves having an advantage in purchasing particular product or having certain service. For example, the Fitness California has tihs promotion like 'If you bring one more friend to join, you will get one month free!' or the M1 that let customers enjoy the services of free incoming and outgoing call with three friends that using M1 service as well.
Price discrimination. Company can target students or senior citizens so that they enjoy lower price or special services as they do not have a stable income or not yet having an income. For example, students get to enjoy lower price of movie tickets during the weekdays from Cathay.
Here are some tips on how to increase the productivity of producers:
Companies can switch from labor-intensive production to capital-intensive production. Companies should have the willingness to invest large money on machines. Machines do increase the rate of production because it is much more efficient than human.
The company also can provide training for their employees such as being exposed to certain innovative machine or technology to increase the ability of employees in controlling the machines or managing the technology with the right technique. With the exposure of new methodology, producers are able to increase the rate of productivity.
Also, joint training with other company also can bring motivation to the employees. They get to learn from each other, those who are involved in the same sector. They get to communicate with those who are from different company and hence they know where they stand because they will get know how others' standard through communication and learning together. Then, they will have more motivation to keep it up if their standards are away behind from those who are involved in the same sector yet different companies. Competition motivates!
Back to basic. If the company is willing to increase the income of the employees, employees will be naturally more productive because they find it much more worth it to pay the effort and hours to work! Of course , this is not a long run method. After a while, people tends to get bored of what they are doing. To keep the employees up the track, the company can provide bonus or shares or attractive commission to employees yearly WITH the condition that employees are able to break certain level of record of selling or hours of work or anything that can increase the productivity of the company.
By all mean, everyone needs some reward after the hard work has paid off. Company can think of different ways of employers' welfare for those who have high performance such as providing them a free family trips or free air tickets to travel at certain country at the end of the month. After that, producers will find much more rewarding to pay the effort to increase the productivity either mentally or physically.
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